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Life is worth hearing

"When you lose your sight, you lose touch with things. When you lose your hearing, you lose touch with people."

Helen Adams Keller 

Our sense of hearing is a precious link to the world around us. It’s important to have the ability to communicate our thoughts, needs and emotions with the people we share our lives with. A loss of hearing may disconnect you from the world around you. At Audika, we make an effort to learn about your world, by understanding the role that sound plays throughout your day, we want to keep you connected and hear the way you're meant too.

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Hearing loss can occur at any age, however it is more prominent with increasing age. A loss of hearing may lead to isolation, cognitive decline or frustration. It is important to seek help as soon as you notice the signs of hearing loss

oDeloitte Access Economics 2016, 'Social and economic costs of hearing loss in New Zealand', The National Foundation of the Deaf.

  • Whether you are sitting in a café, talking on the phone, or listening to music, your brain filters out irrelevant sound to concentrate on the information you want to hear.
  • Your brain can help you determine where a sound is coming from, can help recognise low-frequency sounds like a double bass, and high-frequency sounds like the tweeting of birds. It can process very quiet sounds like the buzzing of a mosquito, and extremely loud sounds like a jet engine starting. Which is why those with some form of hearing loss may often feel exhausted at the end of the day due to the greater amount of effort needed to have a conversation.
The Inner Ear

Sound waves cause fluid in the snail-shaped cochlea to move, and this movement is picked up by the sensory cells, which send electrical impulses to your brain.

The Middel Ear

Three tiny bones and the eardrum make up the middle ear: the hammer, the anvil and the stirrup. They work together to amplify sound waves.

The Outer Ear

The shape of your ear ensures that sound waves are captured and directed through the auditory canal into your eardrum.


Once impulses are sent to the brain, it processes the data so that we can decide what is relevant in this particular situation and act upon it.

On average it takes us over 7 years to actually get around to doing something about hearing loss1. In that time, we become used to "putting up with it". By that time it may be more difficult to address. Which is why we believe, you should get your to notice the signs and take action. 

Hearing loss can be a life changing issue, so it is important not to ignore it and to take action by seeking help. Just knowing where to start is the first obstacle when addressing your hearing loss. The options for addressing hearing loss vary and will depend on a number of factors. The degree of your hearing loss is the first consideration, followed by the type of hearing loss you may have and your lifestyle needs. If you think this may be affecting you, we recommend that you book an appointment at your local Audika clinic. 

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Use the form below or quote the 'Audika website' when booking your appointment. All fields are required.

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2Deloitte Access Economics 2016, 'Social and economic costs of hearing loss in New Zealand', The National Foundation of the Deaf.

3Wu B., Searchfield G., Exeter D. & Leehe A. 2015, 'Tinnitus prevelence in New Zealand', The New Zealand Medical Journal, vol. 128, no. 1423.